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Design Thinking
June 13, 2025

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In the early days of the internet, websites were mainly a static collection of text and images. Not anymore. Website animation has unlocked a level of storytelling, interaction, and emotional engagement that static designs just can’t match.

Animations do more than just look cool—they enhance the user experience. Whether it’s guiding attention, creating a sense of flow, or making interactions more intuitive, the right animations and interactivity can transform a static page into something that inspires users and drives action.
To inspire your next project, we’ve collected a set of stunning website animation examples from the Framer gallery. Explore how different types of animations—like hover effects, scroll-triggered transitions, and background animations—can differentiate your brand, enhance your user experience, and supercharge your conversion rates.

1. Background Animations

Adding background animations gives your website a sense of dynamism and interactivity. These effects can be subtle, as in the case of gradient animations; they can also be central to the design of your page, as many parallax backgrounds are. Either way, background animations are a way to enhance your site’s visual flow and set the tone as your visitors explore your site.

Example — Yuna

Animations do more than just look cool—they enhance the user experience. Whether it’s guiding attention, creating a sense of flow, or making interactions more intuitive, the right animations and interactivity can transform a static page into something that inspires users and drives action.
To inspire your next project, we’ve collected a set of stunning website animation examples from the Framer gallery. Explore how different types of animations—like hover effects, scroll-triggered transitions, and background animations—can differentiate your brand, enhance your user experience, and supercharge your conversion rates.

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